1. Preheat oven to 350 decgrees.
2. In food processor, pulse celery, carrot, bell pepper, garlic and shallots until finely chopped.
3. Saute mixture in olive oil over medium heat until soft. Cool.
4. Mix all ingredients except parsley and 1 up ketchup until just combined.
5. On lightly greased tray, for loaf about 5 inches wide by 2 inches high.
6. Evenly coat top and sides with remaining ketckup and sprinkle with chopped parsley.
7. Bake until done.