1. Combine all ingredients, beat with mixer (low speed) or wire whip until smooth and all lumps dissolve.
2. Add red food coloring to desired tint.
3. Generously grease a 9 x 13 pan.
4. Pour into pan and bake 1 hour at 325 degrees.
5. Turn oven off but let sit another 15 minutes
6. Cool.
7. Cut into strips, roll in potato starch or cornstarch.
8. Cut into small rectangular pieces with saran wrap covered knife for easier cutting.